I’ve been following politics for a while now and it’s hard for me to think of any group that’s been more overrated, overarrogant, and overfunded than the Lincoln Project. The idea that this band of aging and obnoxious grifters had anything to do with defeating Trump has always been shaky one. (Speaking as a nominal Republican who did not vote for Trump, the only time that I really considered casting my vote for the President was when I thought about how pissed off Rick Wilson would have been if Trump was reelected.) For the most part, The Lincoln Project made ads that played to people who had already made up their minds and they raked in a lot of money that apparently went straight to their bank accounts.
On Twitter, it has always been easy to spot anyone involved with The Lincoln Project. The more a political account spends bragging on itself and defensively refusing to answer even the most mild of questions, the more likely that person is going to be involved in some way with The Lincoln Project. The minute I saw a consultant named Rachel “The Doc” Bitecofer saying that she could get Anna Navarro elected to the U.S. Senate, I knew that someone with political instincts that bad had to be involved with the Lincoln Project and, lo and behold, she was! With their arrogance, their attempts to sound tough, their inability to actually back up any of their claims of competence, and their cult-like following of media sycophants (“You’ve just gotten the attention of the Lincoln Project!” all-purpose weirdo Kurt Eichenwald once tweeted at Sen. Ron Johnson), the Lincoln Project has always been easy to hate.
So, I won’t lie. Watching the group implode over the past month and a half has been one of the best parts of 2021 so far.